<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.relationalservicedesign.com/articles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-21</lastmod>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/what-do-we-mean-by-relational-services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/7023f597-2ad9-4b9b-b6c1-211212ceadc3/1768924568033.png</image:loc>
      <image:title>Articles - Chapter 3: What Do We Mean by Relational Services? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/chapter-2-service-design-is-only-half-right</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/23e4caf0-1617-4782-91eb-10a9a7d674ef/1768397467137.webp</image:loc>
      <image:title>Articles - Chapter 2: Service Design Is Only Half Right - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/7b99580c-36fa-4405-bebb-11af4d276fa3/1768398713097.png</image:loc>
      <image:title>Articles - Chapter 2: Service Design Is Only Half Right - Make it stand out</image:title>
      <image:caption>The Service Development Matrix: Copyright Basis Ltd 2026</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/chapter-1-the-service-factory-is-broken-and-we-built-it-that-way</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/a77bf5d4-76e7-40b2-a9b5-159b9e43d16f/1767536999362.webp</image:loc>
      <image:title>Articles - Chapter 1: The Service Factory Is Broken (and we built it that way) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/9e7668e3-5178-4f48-aa00-03d9c342483a/Threshold+Games.png</image:loc>
      <image:title>Articles - Chapter 1: The Service Factory Is Broken (and we built it that way) - Threshold games</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/an-introduction-to-relational-service-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/ec85fd60-3fb3-4f3e-b2a1-0679ab2298e6/1767616869297.png</image:loc>
      <image:title>Articles - An Introduction to Relational Service Design - Introduction to the Relational Service Design book</image:title>
      <image:caption>Introduction to the Relational Service Design book</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/78a8fd23-dc3c-4921-a0ca-746c71d94b1f/1767617020748.png</image:loc>
      <image:title>Articles - An Introduction to Relational Service Design - Image inspired by Karl Popper's 1966 essay "Of Clouds and Clocks"</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/the-hidden-history-of-relational-public-services-from-the-coal-mine-to-the-front-door</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/adad842b-b812-4f28-af82-16a80312bd15/1765847593829.png</image:loc>
      <image:title>Articles - The Hidden History of Relational Public Services: From the Coal Mine to the Front Door - Physics, Ethics, Economics and Prototypes</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/a-call-to-stop-the-illusion-of-control-and-return-to-relational-human-services-that-cost-less</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/2bfdcad7-bf0c-4236-aa7c-d59cddaffc29/The%2Bcost%2Bof%2Bcontrol.webp</image:loc>
      <image:title>Articles - A call to stop the illusion of control - and return to relational, human services that cost less - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/how-relational-services-work-together</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/c8243ea1-adab-4b2e-b19c-498672f505a2/Article%2B6.webp</image:loc>
      <image:title>Articles - How Relational and Transactional Services Work Together - Make it stand out</image:title>
      <image:caption>Image inspired by Karl Popper’s Of Clouds and Clocks (1966)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/311850d8-c0e4-45f7-be8b-8ba71c464147/Warm+handover+explanation.png</image:loc>
      <image:title>Articles - How Relational and Transactional Services Work Together - Make it stand out</image:title>
      <image:caption>Signposting vs. cold referral vs. warm handover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/ed3ef13e-a418-4141-8edc-760029866b92/How+RS+work.png</image:loc>
      <image:title>Articles - How Relational and Transactional Services Work Together - Make it stand out</image:title>
      <image:caption>How relational and transactional services work together</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/what-does-it-take-to-grow-relational-services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/c16c5f0a-fdfe-4a6d-bf4b-f001a8fda334/Demand+circle.png</image:loc>
      <image:title>Articles - What does it take to grow Relational Services? - Make it stand out</image:title>
      <image:caption>Example Vicious Cycle of a Service (here: Children's Services)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/b729311d-81d3-4fee-b062-ed472711bd91/Agile+triangle.png</image:loc>
      <image:title>Articles - What does it take to grow Relational Services? - Make it stand out</image:title>
      <image:caption>The Agile Service Triange (c) Basis 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/service-development-mapping-two-steps-to-identify-the-best-approach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/d6dc88a9-29dd-41cd-b4c7-e728305cf9d6/Article%2B4%2Bimage.webp</image:loc>
      <image:title>Articles - Service Development Mapping: Two steps to identify the best approach - Make it stand out</image:title>
      <image:caption>Service Development Matrix - with mapped service initiatives © Basis Ltd. 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/ed1853d1-5bf3-4149-b40a-a5baaf7623d9/Art.4.im.png</image:loc>
      <image:title>Articles - Service Development Mapping: Two steps to identify the best approach - Make it stand out</image:title>
      <image:caption>Service Development Matrix - with mapped service initiatives © Basis Ltd. 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/68114c80-2000-4cc7-9dda-7e307cac3ecd/Stacey+Matrix+-+4.png</image:loc>
      <image:title>Articles - Service Development Mapping: Two steps to identify the best approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/20a9f65e-422d-4076-914e-cb42a243d7fc/Matrix+-+4.png</image:loc>
      <image:title>Articles - Service Development Mapping: Two steps to identify the best approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/2e886107-1006-4fc9-ac7c-65686189ef88/Service+Development+Matrix.png</image:loc>
      <image:title>Articles - Service Development Mapping: Two steps to identify the best approach - Make it stand out</image:title>
      <image:caption>Service Development Matrix Basis Ltd. 2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/the-role-of-the-helper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/1762499719119-AKEG67EZ1BE06RM74CQ0/What+does+a+%E2%80%9CHelper%E2%80%9D+in+a+relational+public+service+do.png</image:loc>
      <image:title>Articles - The Role of the Helper</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/1762499762886-NB9Y059WET84JDFKA4TA/What+does+a+%E2%80%9CHelper%E2%80%9D+in+a+relational+public+service+do+2.png</image:loc>
      <image:title>Articles - The Role of the Helper</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/1762499986055-UBXBSI7WEB4YAF0IEK2I/What+does+a+%E2%80%9CHelper%E2%80%9D+in+a+relational+public+service+do+3.png</image:loc>
      <image:title>Articles - The Role of the Helper</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/1762499985699-CF1ZUZDWSHRAEXJN8GE7/What+does+a+%E2%80%9CHelper%E2%80%9D+in+a+relational+public+service+do+4.png</image:loc>
      <image:title>Articles - The Role of the Helper</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/1762499971596-5YZI8JE6DHW7I90SJ1DU/What+does+a+%E2%80%9CHelper%E2%80%9D+in+a+relational+public+service+do+-+5.png</image:loc>
      <image:title>Articles - The Role of the Helper</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/1762499971602-SAYLNKDNVSERZ3HGVBGT/What+does+a+%E2%80%9CHelper%E2%80%9D+in+a+relational+public+service++6.png</image:loc>
      <image:title>Articles - The Role of the Helper</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/what-type-of-service-development-approach-are-you-usingand-is-it-the-right-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/81621b6a-a818-4f2c-883a-1d40f2a3f41d/Article%2B3%2Bimage.webp</image:loc>
      <image:title>Articles - What Type of Service Development Approach Are You Using—And Is It the Right One? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/59e40945-8069-4642-b117-7ebb10ae918e/1732293501199.jpg</image:loc>
      <image:title>Articles - What Type of Service Development Approach Are You Using—And Is It the Right One? - Make it stand out</image:title>
      <image:caption>The Service Development Matrix © Basis Ltd</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/differentiating-between-transactional-and-relational-service-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/58693d2f-1ae8-4610-9825-242c949b0379/1730904857669.webp</image:loc>
      <image:title>Articles - Differentiating between transactional and relational service design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/0f014e42-ed7d-4bd4-b5f5-ad4bff30b28b/Columns+Transactional+vs+Relational.png</image:loc>
      <image:title>Articles - Differentiating between transactional and relational service design - Make it stand out</image:title>
      <image:caption>Transactional vs. relational service design © Basis Ltd</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/a-transactional-approach-to-service-design-hurts-the-most-vulnerable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/ff3f0d6e-d53e-4da8-957b-6ff4d7218713/Artlce%2B1.webp</image:loc>
      <image:title>Articles - A transactional approach to service design hurts the most vulnerable. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/articles/mums-advice-giving-service-was-a-disaster</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/db6150dc-3e48-43f7-b828-bed8a60ba3f1/1726677988688.webp</image:loc>
      <image:title>Articles - Mum’s Advice-Giving Service was a disaster. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/waitinglist</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/35253a7a-31dc-4ef1-a9bc-0ab0fa4ded31/Book+covers+2.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/sign-up-form</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-04</lastmod>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/training</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/e23b16df-2941-4a7a-a9d5-056aadfc356c/Copy+of+250312_Basis_1283-S.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/training/waiting-list</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-03</lastmod>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/04aa6449-1b3a-4421-a763-edb78cf0a1fb/Book+covers+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/e9434bc5-79fb-4228-aa8c-a340028cea52/1768397467137.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/0437f76f-53d6-4d8c-a2ea-e760a299e74d/1767536999362.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/3635397d-4cd7-4a79-9225-7903182d698e/1767616869297.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68305cd43e1a2947c73a25cc/ea2a2024-ffe6-4445-bcc2-7c8cc63a0fd6/1768924568033.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.relationalservicedesign.com/sign-up-form-relational-service-design-webinar</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-26</lastmod>
  </url>
</urlset>

